YouTube Is Killing Unskippable 30-Second Ads

YouTube is one of the undisputed cornerstones of the internet. It offers a vast repository of videos covering all manner of different subjects. Which is why billions of people have visited it since it was launched in 2005. There’s just one problem with YouTube… those damn adverts. YouTube ads come in all different shapes and sizes, but the ones most people will be familiar with are the pre-rolls. These are the ones which play before a video, forcing viewers to sit through them. However, YouTube has now committed to abandoning the worst kind of pre-roll ad. 30 Seconds Is Just…

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